2015首届伦敦亚洲新锐设计师大赛

英国第一个专门面向亚洲设计师的高级别大赛

亚洲设计师进入世界时尚之都——伦敦的第一跳板 亚洲、英国设计师教育机构互信交流的重要平台

给亚洲设计师与英国时尚企业提供对接机会

The 1st fashion designer competition for Asian designers in the UK Stepping stones to the world’ most exciting fashion city– London A trusted networking platform for Asian and UK fashion training institutions Great opportunities for talented Asian designers to connect with international fashion industry

大赛简介

时 间:2015年7月25日~10月6日 ,颁奖典礼于10月6日在英国皇家协会(The Royal Society)举行 大赛旨在为年轻亚洲设计师建立一个交流推广的平台,助力年轻设计师们登上伦敦这个世界舞台的梦想,进一步提高亚洲设计师在伦敦的能见度,并进一步挖掘、培养新兴设计师人才。 设计业界知名人士、行业投资者以及英国贵族等重磅嘉宾将出席颁奖典礼。 大赛的获奖设计师将获得最高达10万英镑的风投、免费的商业辅导和创业孵化、位于伦敦市金融城的办公空间、以及新锐设计师品牌展售平台AnyShopStyle打版、线上/线下销售渠道。

The Awards Ceremony of LAYDA 2015 is to be held at Royal Society on 6th October, 2015. The competition will be opening and recruiting candidate designers from 25 July 2015. Investors and Industrial elites share this moment with young ambitious fashion designers. The prizes provided by our exclusive sponsors include 1)Free incubation and mentoring service 2)Venture capital up to ￡100,000 3)Opportunities to promote their brands and distribute their products via the online/offline platform of AnyShopStyle.cn, one of the largest boutique brand in China.

主办单位 英国亚洲时尚协会(UK Asian Fashion Association)，是一个总部位于英国伦敦的非营利性组织。 该组织以协助亚洲时尚业与亚洲设计师在英发展为宗旨,为政府、行业、企业、旅英学生、旅英设计师等提供与服饰业相关的各类服务,致力于协助优秀新兴亚洲设计师在英发展、加强亚洲服饰品牌建设、并促进国际业界交流合作。

Organisor: UK Asian Fashion Association UK Asian Fashion Association, UKAFA, is a non-profit associates located in London. The Association aims at promoting Asian fashion industry and designers in the UK, providing the government, industry, corporations, students, designers as well as the society with fashion relevant services.

协办单位 英国亚洲时尚联盟(UK Asian Fashion Associates)：英国亚洲时尚联盟是一个位于伦敦的行业协会,协会由来自亚洲的时尚产业与业内专业人士组成。 协会旨在服务亚洲各国服饰品牌,协助品牌的创建和拓展,并通过有效的信息传递和专业化管理,为亚洲背景的企业与个人定制营销战略。

Co-organiser: UK Asian Fashion Associates UK Asian Fashion Associates is a group of designers, leaders and professionals from Asian fashion industry. The association is designed for Asian fashion brands, to establish, develop and expand their brands as well as organise summits, meetings and promotion events for brand promotion and business development. Together with designers and fashion elites in the UK, China, and Asia, the Associates is able to provide tailored advice for Asian fashion brands to improve their international competitiveness.

支持单位 英国时装协会(British Fashion Council) 英国贸易与投资总署(UK Trade & Investment) 中国门户网(ChinesePortal.net) 伦敦核心资本(Core Capital) 英国酷锐传媒(Creative Time Media) 英国磐石星创业园(Rockstar Hubs) 中国纺织协会 (China National Garment Association) 中国服装协会(China National Textile and Apparel Council) 中国服饰杂志(China Fashion) 中国婴童产业联盟 风采童装杂志(BéBé) 北京市业促进局(China Fashion, Beijing Municipal Bureau of Industrial Promotion) 北京市商业局(Beijing Municipal Bureau of Commerce) 北京服装纺织行业协会(Beijing Textile and Apparel Council) 北京东方艺盟 (IAIA) AnyShopStyle.com

参赛须知：

1. 请点击并下载报名表格，发回2015design@chineseportal.net
2.报名参赛须提交作品设计稿,每作品系列限报1人;
3.参赛作品应为原创作品,不得侵犯他人知识产权,一经发现取消比赛资格;
4. 参赛设计稿注明姓名、性别、年龄、学校/公司、联系地址、电话及电子邮箱;
5.大赛主办方统一收存终评获奖作品实物并拥有展示使用权。

Registration

1. Please click to download & complete the application form, send it back to 2015design@chineseportal.net.
2.Each designer should sign up with design works and each collection can only be submitted by one designer;
3. The submitted works should be original and exclusive, once the work is identified as a copy from others, the designer will be suspended from the competition;
4. Designers should include their name, sex, age, educational background, industrial background and contact details to the back of their works;
5. The organisor has the rights of display and use of all submitted works.

参赛要求 Entry Criteria
参赛对象 Eligibility
中英两地各大大中专院校师生、时尚设计师及服饰业工作者，亚洲背景。
Students, teachers, designers and other individual with Asian backgrounds
who work in fashion field are eligible to sign up.
设计要求：
1.构思独特,时代感强,搭配合理协调;
2.设计完整，制作精细,饰品搭配齐全;
3.贴近市场,具有潜在的商业价值;
4.参赛作品应为本人未公开发表的个人原创作品,不得侵犯他人知识产权。
Design requirement:
1. The design should be creative, innovative and original in a
collection;
2. The design should be a complete collection with details, including
accessories;
3. The design should illustrate the potential commercial value;
4. The design should be finished by the designer and should not be
published before.
表现形式 Format
设计稿需以PDF或PPT形式提交，大小限25MB以内，需包含：
①草图、灵感来源、详细介绍：2页
②作品发展过程、Sample展示：3～5页
③成衣图(时装类适用)和最终效果图：页数不限
④时尚摄影作品集要求：
a.两页的主题介绍;
b.3～5页的作品拍摄过程和样片展示;
c.最终作品展示(5至10幅);
⑤参赛者CV与个人介绍
Please submit your design as PDF/PPT files (within 25MB) and your
submission should include:
1)Sketch, source of inspiration and your artistic statement: 2 pages
2)The process how the ideas develop into the design and presentation of the
samples of the design: 3~5 pages
3)Ready-to-wear (for garments) and fitting: not limited
4)Requirement for fashion photography portfolio
a.2 pages for introducing the theme
b.3 to 5 pages for the work processing and sample displaying
c.5 to 10 pages for final work displaying
5)CV and introduction of the designer
提交方式 How to submit
截止日期:2015年8月25日 23:59 (北京时间)
提交方式:传送至2015design@chineseportal.net
Please submit your design to 2015design@chineseportal.net before 23:59
(GMT+8), 25/08/2015

海选报名：7月25日~8月25日
评委初选：8月26日~8月27日
大众票选：8月28日~8月29日
评委终审：8月30日~9月1日
颁奖典礼：10月6日
Time Line
Open Audition: 25 July – 25 August
Panel of Judges (First Round): 26-27 August
Online Voting 28-29 August
Panel of Judges (Final): 30 August-1 September
Awards Ceremony: 6 October

最佳伦敦亚洲新锐男装设计师(1名)
最佳伦敦亚洲新锐女装设计师(1名)
最佳伦敦亚洲新锐童装设计师(1名)
最佳伦敦亚洲新锐首饰设计师(1名)
最佳伦敦亚洲新锐鞋类设计师(1名)
最佳伦敦亚洲时尚摄影师(1名)
10万英镑风投、12个月免费商业辅导和企业孵化、12个月免费伦敦金融城办公室、免费打版销售、免费媒体拍摄宣传
伦敦亚洲新锐男装设计师金奖(1名)
伦敦亚洲新锐女装设计师金奖(1名)
伦敦亚洲新锐童装设计师金奖(1名)
伦敦亚洲新锐首饰设计师金奖(1名)
伦敦亚洲新锐鞋类设计师金奖(1名)
伦敦亚洲时尚摄影师金奖(1名)
5万英镑风投、6个月免费商业辅导和企业孵化、6个月免费伦敦金融城办公室、免费打版销售
伦敦亚洲新锐男装设计师银奖(1名)
伦敦亚洲新锐女装设计师银奖(1名)
伦敦亚洲新锐童装设计师银奖(1名)
伦敦亚洲新锐首饰设计师银奖(1名)
伦敦亚洲新锐鞋类设计师银奖(1名)
伦敦亚洲时尚摄影师银奖(1名)
6个月免费商业辅导和企业孵化、6个月免费伦敦金融城办公室、免费打版销售
最具商业潜力奖(3名)
6个月免费商业辅导和企业孵化、6个月免费伦敦金融城办公室
最佳设计导师奖(3名)
最佳设计师教育机构(3名)

Email：2015design@chineseportal.net
Phone:+44 (0) 20 3751 8136
Address: Rockstar Hubs, 3 Minster Court, London, EC3R 7DD