华熙生物（688363）是一家全球知名的生物科技公司和生物活性材料公司，主要聚焦于有助于人类健康的功能糖类和氨基酸类物质，致力于为人类带来健康、美丽、快乐的生命新体验。
公司是目前世界最大的透明质酸原料供应商，是集研发、生产和销售于一体的透明质酸全产业链平台公司，微生物发酵生产透明质酸技术处于全球领先。公司凭借微生物发酵和交联两大技术平台，建立了生物活性材料从原料到医疗终端产品、功能性护肤品、功能性食品的全产业链业务体系，服务于全球的医药、化妆品、食品等领域的制造企业、医疗机构及终端用户。
一直以来，华熙生物坚信企业的生命力来源于持续不断的创新能力和持续不断的盈利能力，通过在产业链、供应链、价值链上确立企业核心地位，保证中长期战略目标的实现。通过微生物发酵和交联两大核心技术平台，依靠公司的科技力和产品力，致力成为行业标准的制定者和引领者；依靠公司的市场力和品牌力，成为在供应链上构建控制中间环节的关键纽带；依靠公司的科技力、产品力、品牌力打造企业竞争力，成为价值链上资源优化配置的核心中枢。
科技与创新是华熙生物健康发展的保障，也是公司快速发展的新动能。20年来，华熙生物坚持以科技力打造品牌力，积极强化品牌科技创新实力。2019年 11 月 6 日，华熙生物成功登陆科创板，开启创新发展新篇章！
未来，华熙生物将持续不断打造以科技力、产品力、品牌力为核心的企业竞争力，利用核心生物技术，研制开发出更多优质的生物活性物质原料及其相关终端产品，使其对人的生命健康美丽发挥更大功效，做出让中国人自信、自豪的国民产品，成为让世界尊敬、喜爱的民族企业。
Huaxi Biotechnologyis a well-known biotechnology company and bioactive materials company. It focuses on polysaccharides and amino acids that help human health, and is committed to bringing a healthy, beautiful and happy new life experience to humans.
The company is a hyaluronic acid industrial chain platform company integrating R & D, production and sales. Microbial fermentation production of hyaluronic acid is in an advantageous position. Relying on two major technology platforms of microbial fermentation and cross-linking, the company has established a full industrial chain business system of bioactive materials from raw materials to medical end products, functional skin care products, and food, serving the global manufacturing of pharmaceuticals, cosmetics, and food. Enterprises, medical institutions and end users.
For a long time, Huaxi Bio believes that the vitality of the company comes from continuous innovation and continuous profitability. By establishing the core position of the company in the industrial chain, supply chain and value chain, it guarantees the realization of the medium and long-term strategic goals. Through the two core technology platforms of microbial fermentation and cross-linking, relying on the company's scientific and technological capabilities and product strength, it is committed to becoming the industry standard setter and leader; relying on the company's market power, it has become a key link in the control chain of the supply chain. Relying on the company's scientific and technological power, product power, and market power to build corporate competitiveness and become the core hub for optimal resource allocation on the value chain.
Technology and innovation are the guarantee for the healthy development of Huaxi Biological, as well as the new momentum for the company's rapid development. In the past 20 years, Huaxi Biological has insisted on building its brand power with scientific and technological strength, and actively strengthened its technological innovation strength. On November 6, 2019, Huaxi Biological successfully landed in the science and technology creation edition, and opened a new chapter in innovation and development!
In the future, Huaxi Biological will continue to build corporate competitiveness with technology, product and market power as its core, and use core biotechnology to develop better bioactive material and its related end products to make it more suitable for humans. The healthy and beautiful life of China has played a greater role in making good products that make Chinese confident and become a good company that the world respects.

命题单位：华熙生物科技股份有限公司
产品名称：润百颜水光盈透保湿次抛原液30支
PROPOSITION UNIT: HUAXI BIOTECHNOLOGY LIMITED LIABILITY COMPANY
PRODUCT NAME: RUNBAIYAN WATER BRIGHT TRANSLUCENT MOISTURIZING SUB-POLISHING LIQUID 30 STICKS

购买方式/Purchase method:
统一有赞小程序购买（内部专属价）
水光盈透保湿次抛原液30支，扫码购买239.6元

Uniform Youzan purchase (internal exclusive price)
30 sets of water-transmitting and moisturizing secondary throwing stock solution, scan code to buy 239.6 yuan

品牌调性：生物科技护肤

品牌介绍：润百颜系列护肤品，依托华熙生物专注玻尿酸20余年的科研实力，以玻尿酸为基调，采用HA+生物活肤技术，让活性成分与玻尿酸协同作用，针对不同肌肤问题，分级呵护，致力于为每位美者提供精准肌肤解决方案。产品注重可靠、高效的特性，以无香精、无色素、无防腐剂的产品，获得众多皮肤医学专家的认可与喜爱。

产品介绍：润百颜水光盈透保湿次抛原液为润百颜品牌人气新品，又称为“水光弹精华”，采用B·F·S无菌灌装技术，0添加、0防腐、鲜活实力。三种核心成分黄金配比，解决干燥、粗糙、黯黄三大肌肤问题，奢量添加华熙生物专利成分纳诺HA（又叫MINIHA），添加光甘草定这一“美白黄金”协同功效，亮泽润透；添加复活草提取物，协同锁水，达到“补水锁水“微循环 ，保湿补水、光滑细嫩、焕采匀亮。

产品卖点：水！亮！透！如同水光针的效果！

传播\营销目的：
1.强化润百颜生物科技护肤定位的品牌形象，树立人气新品-水光盈透保湿次抛原液——国内水光治疗的金标准的专业形象。
2.弘扬支持国货精神，让全世界都一起来感受中国科技的进步，不仅高颜值而且高品质，打造国人心目中的“国货之光”。
3.从产品利益延伸到情感利益，引发消费者共鸣，提升品牌好感度。

建议列入事项：
1.作品要求原创、鼓励创新、拒绝低俗。
2.作品必须体现润百颜品牌LOGO，结合润百颜品牌/产品属性创作，符合90/95/00后审美。
3.作品中需体现产品画面，根据作品内容添加产品特写。

Brand Tonality: Biotechnology Skin Care

Brand introduction: Runbaiyan series of skin care products, relying on Huaxi Bio's research strength of more than 20 years of hyaluronic acid, based on hyaluronic acid, using HA + biological skin rejuvenation technology, so that the active ingredients and hyaluronic acid synergistic effect, according to different skin problems, hierarchical care, Committed to providing accurate skin solutions for every beauty. The product pays attention to reliable and efficient characteristics. With fragrance-free, pigment-free and preservative-free products, it has been recognized and loved by many dermatologists.

Product introduction: Runbaiyan Water Bright Translucent Moisturizing Sub-Polishing Liquid is a popular new product of Runbaiyan brand, also known as "water light bullet essence", using B ? F ? S aseptic filling technology, 0 additions, 0 anti-corrosion, fresh strength. The ratio of three core ingredients, gold, solves the three major skin problems of dryness, roughness, and dullness. Extravagantly adds Huaxi's patented ingredient Nano HA (also called miniHA), and adds licorice to the synergy effect of "whitening gold" Bright and moist; Add resurrection grass extract, synergistically lock water, achieve "water hydration and lock water" micro-circulation, moisturizing and hydrating, smooth and delicate, bright and uniform.

Product selling point: water! bright! through! Like the effect of water light needle!

Communication \ Marketing Purpose:
1. Strengthen the brand image of Runbaiyan Biotechnology skin care positioning, and establish a popular new product-the water-light translucent moisturizing secondary polishing liquid-the professional image of the domestic gold-water treatment standard.
2. Carry forward the spirit of supporting domestic products, and let the whole world come together to experience the progress of China's science and technology.
3. Extending from product benefits to emotional benefits, arousing consumer resonance and improving brand favorability.

Suggested inclusion：
1. The work requires originality, encourages innovation, and rejects vulgarity.
2. The work must reflect the Runbaiyan brand logo, combined with the Runbaiyan brand / product attributes, and conform to the post-90 / 95/00 aesthetics.
3. The product picture should be reflected in the work, and product features should be added according to the content of the work.

“华熙生物”专项命题设计大奖3人 （39800海外游学）
（时尚微视频类1人、时尚摄影类1人、时尚图案类1人）

"Hua Xi Biology" Special Proposition Design Award 3 (39800 Study Abroad)
(1 person for fashion micro video class, 1 person for fashion photography class, 1 person for fashion pattern class)

各赛事类别奖项设置
Awards for each event category

以上所有奖项皆有获奖证书，具体奖项设计和获奖名额，会根据各类参赛类型人数适时调整。
All the above awards have award certificates. Specific award Settings and award quota will be adjusted according
to the number of contestants.

1参赛作品整体风格时尚现代，具有较强的创新性、艺术性、时尚性，不能涉及政治、色情、暴力、歧视性内容，不得违反中华人民共和国法律法规的各项条款。

2所有参赛作品建议为2019年7月1日之后作品，必须为原创，因抄袭和剽窃他人作品发生知识产权或版权纠纷等由参赛者承担法律后果。作品不得一稿多投，组委会对参赛作品图片拥有印刷、出版、宣传使用等权利。

3参赛选手请及时关注大赛官方所发出的比赛进程消息，并保持手机畅通，以便工作人员对参赛信息的传达和沟通。

1. The overall style of the entries is stylish and modern, with strong innovation, artistry, and fashion. It must not involve political, pornographic, violent, discriminatory content, and must not violate the provisions of the laws and regulations of the People's Republic of China.

2. All entries are suggested to be works after July 1, 2019, and must be original. Participants shall bear the legal consequences due to plagiarism and plagiarism of other people ’s intellectual property rights or copyright disputes. The work must not be submitted for multiple submissions. The organizing committee has the rights to print, publish, publicize and use the pictures of the entries.

3. Contestants should pay attention to the news of the progress of the competition issued by the competition official, and keep the mobile phone unblocked, so that the staff can communicate and communicate the competition information.

参赛选手将参赛作品高清照片、微视频链接在大赛官网进行作品线上报名，并按要求填写相关信息，提交后等待后台审核通过。投稿时间为2020年11月10日-2021年4月10日。
2021年4月10日——4月30日，为初评与终评阶段，将按“网络投票+专家评审”相结合的形式评出获奖的作品。

大赛官网：http://sssd2020.cfw.cn
邮寄地址：河北省三河市燕郊迎宾北路45号燕京理工学院艺术学院张雪琴（电话：0316-3092020邮编：065201）
联系人：兰老师（0316-3380072）、张老师（0316-3092020）
官网问题咨询热线：0579-89173025

Participants will submit high-resolution photos and micro-video links of the entries on the competition's official website for online registration of works, fill in relevant information as required, and wait for background approval after submission. The submission period is from November 10, 2020 to April 10, 2021.
From April 10-April 30, 2021, the first and final evaluation stages will be based on the combination of "Internet voting + expert review".

Competition official website: http://sssd2020.cfw.cn
Mailing address: ZangXueqin, Yanching Institute of Technology, No. 45 Yingbin North Road, Yanjiao, Sanhe City, Hebei Province (Tel: 0316-3092020 Postcode: 065201)
Tel: Teacher Lan (0316-3380072), Teacher Zhang (0316-3092020)
Official hotline: 0579-89173025

扫描或长按识别以下二维码关注官方微信、官方微博公众平台。
Scan or long press to identify the following QR code and follow the official WeChat public platform

官方微信

官方微博

责任编辑：榴莲

策划执行：榴莲

专题设计：安安

联系方式：

兰老师 0316-3380072

汪老师 0316-3092020

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