千年文脉·大美中国

“我们希望拥有一个具有共情力的IP形象，必须具有颐和园文化的识别度，它具有包容性及多元性，是一个具有独特有趣的IP形象。请尽可能发挥你的脑洞，让你的设计作品看起来既丰富又有趣味性，别忘了给TA取一个响亮的名字哦。”

1. 卡通形象应创意新颖，色彩协调，富有艺术想象力；

2. 卡通形象性别不限，同时要具有角色性格和受众群体定位；

3. 卡通形象要具有表情、漫画、微视频、周边制作、玩具、模型、授权商品等延展性，具有品牌营销价值，适合在各种载体上制作运用；

4. 创作手法不限，包括但不限于图形图案、插画、漫画等类型。同时请为作品配上必要的文字说明，如姓名、性别等基本信息，作品创作思路或设计说明阐述等；

5. 参赛者需绘制品牌形象三视图，包含正面、侧面、背面，并设计三个或三个以上能表现该形象特色的动作或表情及变装皮肤；

6. 所有获奖参赛作品最终须提供矢量文件给组委会。

"We hope to have an empathetic IP image, which must be related to the Summer Palace culture. It should be a unique and interesting IP image, representing inclusiveness and diversity. Please use your imagination as much as possible to make the design looks rich and interesting. Don’t forget to give it a resounding name."

a. The virtual image should be creative and innovative, with coordinated colors, and full of artistic imagination;

b. The virtual image has no limitation to gender, but must have character personality and audience positioning;

c. The virtual image must have the malleability of expressions, comics, micro-videos, peripheral production, toys, models, authorized goods, etc., and it should have brand marketing value, and be suitable for production and application on various carriers;

d. There is no limit to creative methods, including but not limited to graphic patterns, illustrations, comics and other types. At the same time, please provide necessary text descriptions for the work, such as name and gender, work creation ideas or design descriptions, etc.

e. Participants need to draw three views of the brand image, including front, side, and back, and design three or more actions or expressions and cross-dress skins that can express the characteristics of the image;

f. All winners must provide vector files of the entries to the organizing committee.

请以“颐和园”文化为元素，设计出能够展现当代年轻人风貌的国潮服饰新风尚，用实际行动诠释中国传统美学，以时尚的艺术性，向全世界展示充满自信的中国传统文化。

1. 参赛作品需围绕大赛主题进行设计，着装对象为时尚青年人；

2. 设计独特，注重实用性、艺术性完美结合；

3. 造型优美、制作精细，色彩、面料运用及服饰品搭配恰当；

4. 设计作品无类型要求，参赛作品至少3套，要求三套主题一致，报名需提交成衣的时尚摄影片。

On the theme of Summer Palace culture, please design a new style of national fashion clothing that can show the spirit of contemporary young people, interpret traditional Chinese aesthetics with practical actions, and show the world Chinese traditional culture with stylish artistry.

a. Entries need to be designed on the theme of the Competition, and the target groups are fashionable young people;

b. Entries should be unique design, focusing on the perfect combination of practicality and artistry;

c. Beautiful shape, fine production, the color, appropriate use of fabrics and matching of accessories.

d. There is no type requirement for design works. At least 3 sets of clothing are required, on an identical theme, either creative fashion design or ready-to-wear design. One digital sketch or photograph must be submitted for registration.