随着社会结构与情感模式的变化，宠物在当代生活中扮演着日益重要的角色，它们不仅是伴侣，更是情感与生活方式的载体。为回应这一时代趋势，本届大赛特设“宠物用品设计专项赛”，以“为陪伴，设计未来”为核心理念。

本赛道旨在搭建一个专注于“它经济”与“人宠共生”关系的设计平台，鼓励全球高校设计学子深入观察宠物与人的真实生活场景，将创新设计、可持续理念与人文关怀深度融合。我们期待参赛者不仅创造出满足功能需求的产品，更能通过卓越的设计，提升宠物福祉，优化人宠互动体验，引领宠物用品行业向更时尚、更科学、更富情感价值的方向演进，共同探索未来人宠和谐共居的新范式。 With changes in social structures and emotional patterns, pets are playing an increasingly important role in contemporary life. They are not only companions, but also carriers of emotion and lifestyle. In response to this trend, this year’s competition has established a Special Competition for Pet Product Design, built around the core concept of “Designing the Future of Companionship.”

This competition track aims to create a design platform focused on the pet economy and the relationship of human-pet co-living. It encourages design students from universities around the world to closely observe real-life scenarios involving pets and people, and to deeply integrate innovative design, sustainability, and humanistic care. We hope participants will not only create products that meet functional needs, but also, through outstanding design, improve pet well-being, optimize the interactive experience between humans and pets, and guide the pet product industry toward a future that is more fashionable, more scientific, and richer in emotional value. Together, we seek to explore a new paradigm for harmonious cohabitation between humans and pets.