华熙生物科技股份有限公司专项命题类赛|大学生时尚设计盛典

I. Company profile

Huaxi Biotechnologyis a well-known biotechnology company and bioactive materials company. It focuses on polysaccharides and amino acids that help human health, and is committed to bringing a healthy, beautiful and happy new life experience to humans.

华熙生物是一家知名的生物科技公司和生物活性材料公司，聚焦有助于人类健康的多糖类和氨基酸类物质，致力于为人类带来健康、美丽、快乐的生命新体验。

The company is a hyaluronic acid industrial chain platform company integrating R & D, production and sales. Microbial fermentation production of hyaluronic acid is in an advantageous position. Relying on two major technology platforms of microbial fermentation and cross-linking, the company has established a full industrial chain business system of bioactive materials from raw materials to medical end products, functional skin care products, and food, serving the global manufacturing of pharmaceuticals, cosmetics, and food. Enterprises, medical institutions and end users.

公司是集研发、生产和销售于一体的透明质酸全产业链平台公司，微生物发酵生产透明质酸技术处于优势地位。公司凭借微生物发酵和交联两大技术平台，建立了生物活性材料从原料到医疗终端产品、功能性护肤品、食品的全产业链业务体系，服务于全球的医药、化妆品、食品等领域的制造企业、医疗机构及终端用户。

For a long time, Huaxi Bio believes that the vitality of the company comes from continuous innovation and continuous profitability. By establishing the core position of the company in the industrial chain, supply chain and value chain, it guarantees the realization of the medium and long-term strategic goals. Through the two core technology platforms of microbial fermentation and cross-linking, relying on the company's scientific and technological capabilities and product strength, it is committed to becoming the industry standard setter and leader; relying on the company's market power, it has become a key link in the control chain of the supply chain. Relying on the company's scientific and technological power, product power, and market power to build corporate competitiveness and become the core hub for optimal resource allocation on the value chain.

一直以来，华熙生物坚信企业的生命力来源于持续不断的创新能力和持续不断的盈利能力，通过在产业链、供应链、价值链上确立企业核心地位，保证中长期战略目标的实现。通过微生物发酵和交联两大核心技术平台，依靠公司的科技力和产品力，致力成为行业标准的制定者和引领者；依靠公司的市场力，成为在供应链上构建控制中间环节的关键纽带；依靠公司的科技力、产品力、市场力打造企业竞争力，成为价值链上资源优化配置的核心枢纽。

Technology and innovation are the guarantee for the healthy development of Huaxi Biological, as well as the new momentum for the company's rapid development. In the past 20 years, Huaxi Biological has insisted on building its brand power with scientific and technological strength, and actively strengthened its technological innovation strength. On November 6, 2019, Huaxi Biological successfully landed in the science and technology creation edition, and opened a new chapter in innovation and development!

科技与创新是华熙生物健康发展的保障，也是公司快速发展的新动能。20年来，华熙生物坚持以科技力打造品牌力，积极强化品牌科技创新实力。2019年11月6日，华熙生物成功登陆科创版，开启创新发展新篇章！

In the future, Huaxi Biological will continue to build corporate competitiveness with technology, product and market power as its core, and use core biotechnology to develop better bioactive material and its related end products to make it more suitable for humans. The healthy and beautiful life of China has played a greater role in making good products that make Chinese confident and become a good company that the world respects.

未来，华熙生物将持续不断打造以科技力、产品力、市场力为核心的企业竞争力，利用核心生物技术，研制开发出更优质的生物活性物质原料及其相关终端产品，使其对人的生命健康美丽发挥更大功效，做出让中国人自信的好产品，成为让世界尊敬的好企业。

Special proposition one

二、专项命题

Proposition unit: Huaxi Biotechnology limited liability company

Product name: Runbaiyan Water Bright Translucent Moisturizing Sub-Polishing Liquid 30 sticks

命题单位：华熙生物科技股份有限公司

产品名称：润百颜水光盈透保湿次抛原液30支

Brand Tonality: Biotechnology Skin Care

品牌调性：生物科技护肤

Brand introduction: Runbaiyan series of skin care products, relying on Huaxi Bio's research strength of more than 20 years of hyaluronic acid, based on hyaluronic acid, using HA + biological skin rejuvenation technology, so that the active ingredients and hyaluronic acid synergistic effect, according to different skin problems, hierarchical care, Committed to providing accurate skin solutions for every beauty. The product pays attention to reliable and efficient characteristics. With fragrance-free, pigment-free and preservative-free products, it has been recognized and loved by many dermatologists.

品牌介绍：润百颜系列护肤品，依托华熙生物专注玻尿酸20余年的科研实力，以玻尿酸为基调，采用HA+生物活肤技术，让活性成分与玻尿酸协同作用，针对不同肌肤问题，分级呵护，致力于为每位美者提供精准肌肤解决方案。产品注重可靠、高效的特性，以无香精、无色素、无防腐剂的产品，获得众多皮肤医学专家的认可与喜爱。

Product introduction: Runbaiyan Water Bright Translucent Moisturizing Sub-Polishing Liquid is a popular new product of Runbaiyan brand, also known as water light bullet essence, using B · F · S aseptic filling technology, 0 additions, 0 anti-corrosion, fresh strength. The ratio of three core ingredients, gold, solves the three major skin problems of dryness, roughness, and dullness. Extravagantly adds Huaxi's patented ingredient Nano HA (also called miniHA), and adds licorice to the synergy effect of whitening gold Bright and moist; Add resurrection grass extract, synergistically lock water, achieve water hydration and lock water micro-circulation, moisturizing and hydrating, smooth and delicate, bright and uniform.

产品介绍：润百颜水光盈透保湿次抛原液为润百颜品牌人气新品，又称为“水光弹精华”，采用B·F·S无菌灌装技术，0添加、0防腐、鲜活实力。三种核心成分黄金配比，解决干燥、粗糙、黯黄三大肌肤问题，奢量添加华熙生物专利成分纳诺HA（又叫miniHA），添加光甘草定这一“美白黄金”协同功效，亮泽润透； 添加复活草提取物，协同锁水，达到“补水锁水“微循环 ，保湿补水、光滑细嫩、焕采匀亮。

Product selling point: water! bright! through! Like the effect of water light needle!

产品卖点：水！亮！透！如同水光针的效果！

Purchase method: Uniform Youzan purchase (internal exclusive price)

购买方式：统一有赞小程序购买（内部专属价）

30 sets of water-transmitting and moisturizing secondary throwing stock solution, scan code to buy 239.6 yuan

水光盈透保湿次抛原液30支，扫码购买239.6元

Communication \ Marketing Purpose:

1. Strengthen the brand image of Runbaiyan Biotechnology skin care positioning, and establish a popular new product-the water-light translucent moisturizing secondary polishing liquid-the professional image of the domestic gold-water treatment standard.

2. Carry forward the spirit of supporting domestic products, and let the whole world come together to experience the progress of China's science and technology.

3. Extending from product benefits to emotional benefits, arousing consumer resonance and improving brand favorability.

传播\营销目的：

1.强化润百颜生物科技护肤定位的品牌形象，树立人气新品-水光盈透保湿次抛原液——国内水光治疗的金标准的专业形象。

2.弘扬支持国货精神，让全世界都一起来感受中国科技的进步，不仅高颜值而且高品质，打造国人心目中的“国货之光”。

3.从产品利益延伸到情感利益，引发消费者共鸣，提升品牌好感度。

Suggested inclusion

1. The work requires originality, encourages innovation, and rejects vulgarity.

2. The work must reflect the Runbaiyan brand logo, combined with the Runbaiyan brand / product attributes, and conform to the post-90 / 95/00 aesthetics.

3. The product picture should be reflected in the work, and product features should be added according to the content of the work.

建议列入事项

1.作品要求原创、鼓励创新、拒绝低俗。

2.作品必须体现润百颜品牌logo，结合润百颜品牌/产品属性创作，符合90/95/00后审美。

3.作品中需体现产品画面，根据作品内容添加产品特写。

The proposition requires that:

Around the theme: 'The brilliance of national products  ' (can diverge thinking, but need to be centered around the water light bullet essence can also be combined with the three core ingredients to create)

命题要求阐述：

围绕主题： '国货之光润百颜'（可发散思维，但需围绕“水光弹精华”也可结合三大核心成分进行创作）

1. Proposition category: [Fashion Micro Video]

1、命题类别：【时尚微视频】

Creation in China is already a topic of worldwide concern. Whether it is an unforgettable old Chinese product or a rising new Chinese product, they are gradually moving towards the center of the world, letting the whole world experience the power of Chinese technology and skin care.

(The video format requires vertical format shooting, and the work time must be no less than 60s)

“中国创造”已经是世界关注的话题。不论是难忘的国货老字号还是正在兴起的国货新秀，都在逐渐走向世界中心，让全世界都一起来感受中国科技护肤的力量。

（视频格式要求竖版形式拍摄，作品时间要求必须不少于60s）

Reference direction 1: Creative short video

In the form of sitcoms or brain holes, the creative expression of brand or product characteristics. The format can be live shooting, hand-painting, animation, mixed material cutting, etc. It can be targeted at the young vibrato communication platform and creatively create exclusive communication content, which can quickly attract attention in a short period of time and enhance users' impression of the product And favorability.

参考方向1：创意短视频

情景短剧或脑洞短剧等形式，创意化表现出品牌或产品的特性。形式可以是真人实拍、手绘、动画、素材混剪等不限，可针对抖音年轻化传播平台，创意制作专属传播内容，能在较短的时长内快速引发关注，增强用户对产品的印象和好感度。

Reference Direction 2: Product Efficacy

For Runbaiyan Water Bright Translucent Moisturizing Sub-Polish Water! bright! through! Efficacy selling points, clearly expressing contemporary women's aspirations for skin, launching interesting and creative videos, and creating video videos based on current social hot topics, thereby improving product awareness and memory points.

参考方向2：产品功效篇

针对润百颜水光盈透保湿次抛原液的水！亮！透！功效卖点，明确表达当代女性对肌肤的诉求，开展有趣、创意视频，结合当下社会热度话题进行视频创作，从而提升产品的认知度和记忆点。

2. Proposition category: [Fashion Photography]

2、命题类别：【时尚摄影类】

The creation of Runbaiyan Water Bright Translucent Moisturizing Sub-Polishing Liquid is designed to be vivid and easy to spread, and can be widely used in various media platforms.

针对润百颜水光盈透保湿次抛原液产品来进行创作，希望生动易传播，能够被广泛运用于各种媒体平台。

Reference Direction 1: Brand Art Visual Photo

Around the pure people / landscapes / objects, shoot artistic artistic pictures that can express the beauty of the face.

参考方向1：品牌艺术视觉照

围绕着纯净的“人/景/物”，拍摄出能够表现润百颜的艺术意境照。

Reference direction 2: Product scene posing

Combining brand tonal shooting to create creative and good-looking products.

参考方向2：产品场景摆拍照

结合品牌调性拍摄创作出有创意、观感好的产品摆拍照。

Reference direction 3: Emotional communication poster

Starting from the brand concept, it has insight into women and daily life scenarios, and creates a series of communication posters for communicating with female users.

参考方向3：情感沟通海报

从品牌理念出发，洞察女性和日常生活场景，创作一系列用于和女性用户沟通的沟通海报。

3. Proposition category: [Fashion pattern category]

3、命题类别：【时尚图案类】

It is in line with the theme of brand tone and proposition, which is convenient for online communication and can arouse social attention and discussion. The form can be unlimited, such as graphic design and hand-painted painting. It must have a storyline, perspective, and diffusion.

Reference direction: Graphic design

Starting from the brand concept, insight into women and daily life scenes, expressing Runbaiyan's support for women's emotions, reflecting the power of women, reflecting the young people's pursuit of beauty, and conceiving fashion patterns with storylines, perspectives and diffusion.

符合品牌调性、命题主题，便于网络传播，能够引发社会关注和讨论。形式可以是平面设计、手工绘画等不限，一定要有故事情节、有观点、有扩散力。

参考方向：平面设计

从品牌理念出发，洞察女性和日常生活场景，表达出润百颜对女性情感的支持，体现女性力量，体现年轻人对美的追求，构思出有故事情节、有观点、有扩散力的时尚图案。

Brand logo:

品牌logo：

参赛要求

1. The overall style of the entries is stylish and modern, with strong innovation, artistry, and fashion. It must not involve political, pornographic, violent, discriminatory content, and must not violate the provisions of the laws and regulations of the People's Republic of China.

2. All entries are suggested to be works after July 1, 2019, and must be original. Participants shall bear the legal consequences due to plagiarism and plagiarism of other people ’s intellectual property rights or copyright disputes. The work must not be submitted for multiple submissions. The organizing committee has the rights to print, publish, publicize and use the pictures of the entries.

3. Contestants should pay attention to the news of the progress of the competition issued by the competition official, and keep the mobile phone unblocked, so that the staff can communicate and communicate the competition information.

1.参赛作品整体风格时尚现代，具有较强的创新性、艺术性、时尚性，不能涉及政治、色情、暴力、歧视性内容，不得违反中华人民共和国法律法规的各项条款。

2.所有参赛作品建议为2019年7月1日之后作品，必须为原创，因抄袭和剽窃他人作品发生知识产权或版权纠纷等由参赛者承担法律后果。作品不得一稿多投，组委会对参赛作品图片拥有印刷、出版、宣传使用等权利。

3.参赛选手请及时关注大赛官方所发出的比赛进程消息，并保持手机畅通，以便工作人员对参赛信息的传达和沟通。

Registration and Contact Information

Participants will submit high-resolution photos and micro-video links of the entries on the competition's official website for online registration of works, fill in relevant information as required, and wait for background approval after submission. The submission period is from  November 10, 2020 to April 10, 2021.

1、2020.11.10-2021.4.10 赛事发布、稿件征集、校园推广、学生创作、教师指导

2、2021.4中旬 大赛初评、网络投票

3、2021.5上旬 大赛终评

4、2021.5.10前 获奖作品邮寄（寄件日期为准）

5、2021.5月下旬 盛典晚会（如因不可抗因素由线下改为线上）

CompetitionProcess

1.Event release, manuscript collection, campus promotion, student creation, teacher guidance: November 10th, 2020-April 10th, 2021

2.Contest preliminary evaluation, online voting: In the mid of April, 2021

3.Final evaluation: In late of May 10th, 2020

4.Mailing of winning works (the date of delivery shall prevail): before May 10th, 2020

5.Gala: Late May, 2021 (Such as changing from offline to online due to force majeure)

奖项设置

1. Hua Xi Biology Special Proposition Design Award 3 (39800 Study Abroad)

(1 person for fashion micro video class, 1 person for fashion photography class, 1 person for fashion pattern class)

1.“华熙生物”专项命题设计大奖3人 （39800海外游学）

（时尚微视频类1人、时尚摄影类1人、时尚图案类1人）

2. Awards for each event category:

(1) Fashion photography:

Runbaiyan Best Visual Effects Award (1 person, bonus: 8000 yuan)

Runbaiyan Best Fashion Creative Award (1 person, bonus: 8000 yuan)

Runbaiyan Most Commercial Value Award (1 person, bonus: 8000 yuan)

2.各赛事类别奖项设置：

（1）时尚摄影类：

润百颜最佳视觉效果奖（1人、奖金：8000元）

润百颜最佳时尚创意奖（1人、奖金：8000元）

润百颜最具商业价值奖（1人、奖金：8000元）

(2) Fashion patterns:

Runbaiyan Best Brand Design Award (1 person, bonus: 8000 yuan)

Runbaiyan Best Fashion Creative Award (1 person, bonus: 8000 yuan)

Runbaiyan Most Commercial Value Award (1 person, bonus: 8000 yuan)

（2）时尚图案类：

润百颜最佳品牌设计奖（1人、奖金：8000元）

润百颜最佳时尚创意奖（1人、奖金：8000元）

润百颜最具商业价值奖（1人、奖金：8000元）

(3) Fashion micro video category:

Runbaiyan Best Internet Popularity Award (1 person, bonus: 8000 yuan)

Runbaiyan Best Video Creative Award (1 person, prize: 8000 yuan)

Runbaiyan Most Commercial Value Award (1 person, bonus: 8000 yuan)

（3）时尚微视频类：

润百颜最佳网络人气奖（1人、奖金：8000元）

润百颜最佳视频创意奖（1人、奖金：8000元）

润百颜最具商业价值奖（1人、奖金：8000元）

以上所有奖项皆有获奖证书，具体奖项设计和获奖名额，会根据各类参赛类型人数适时调整。

参赛选手将参赛作品高清照片、微视频链接在大赛官网进行作品线上报名，并按要求填写相关信息，提交后等待后台审核通过。投稿时间为2020年11月10日-2021年4月10日。
From April 10-April 30, 2021, the first and final evaluation stages will be based on the combination of Internet voting + expert review.
2021年4月10日——4月30日，为初评与终评阶段，将按“网络投票+专家评审”相结合的形式评出获奖的作品。
Competition official website: http://sssd2020.cfw.cn
大赛官网：http://sssd2020.cfw.cn
Contacts: Teacher Lan (0316-3380072), Teacher Zhang (0316-3092020)
联系人：兰老师（0316-3380072）、张老师（0316-3092020）
Official website question consultation hotline: 0579-89173025
官网问题咨询热线：0579-89173025